Web Design & Development
Fast, mobile-first websites built with clean code. I design for people first — your visitors should feel comfortable and find what they need quickly. Then I build it to perform well on Google too.
Learn More →SHAGIZ ZELALEM
I build
I'm a digital entrepreneur from Addis Ababa — I founded InnovixOpia to help Ethiopian businesses compete online. I work on brand identity, web design, SEO, and digital marketing. My bigger goal is simple: to help Ethiopia's next generation build real things on the internet.
50+
Projects Delivered
5+
Years of Experience
ET
Based in Ethiopia
7
Skills I Offer
Founder & CEO
InnovixOpia
Addis Ababa · Ethiopia
Who I Am
A Builder,
Not Just a
Freelancer.
My name is Shagiz Zelalem — ሻጊዝ ዘላለም — and I started InnovixOpia because I saw something missing: Ethiopian businesses with real potential but no digital presence to match it.
I've been building on the internet for over five years. Web design, branding, SEO, social media — I've done all of it, often for clients who had never had a proper website before. That experience taught me a lot about what actually works, and what most agencies overcomplicate.
These days, beyond client work, I'm focused on building my personal knowledge base and sharing what I know about digital entrepreneurship with young Ethiopians who want to do the same.
Web Design & Dev
Brand Identity
SEO
Digital Marketing
Social Media
Content Creation
What I Do
Services I
Offer
I don't hand things off to a team you'll never meet. Every project I take on, I'm personally involved — from the first brief to the final delivery.
SEO & Search Visibility
Getting found on Google is not magic — it's technical work done right. I handle on-page SEO, site structure, keyword research, and local SEO for Ethiopian and international markets.
Learn More →Brand Identity & Design
A logo is just the start. I build brand systems — colors, typography, voice, and visual guidelines — so your business looks and feels consistent everywhere people encounter it.
Learn More →Digital Marketing
Running campaigns on Facebook, Instagram, Google, or TikTok — I plan and manage ads that reach the right people without wasting budget. Strategy first, then execution.
Learn More →Social Media Management
Consistent, quality content on Instagram, TikTok, Facebook, and LinkedIn. I create the content calendar, write the captions, design the visuals, and track what gets results.
Learn More →Content Creation
Blog posts, website copy, video scripts, and graphics — all written and designed to communicate clearly and help people understand what your business does and why they should trust it.
Learn More →Not sure which service fits you?
Let's Talk About Your ProjectSelected Work
Projects I've
Built
A selection of websites, brands, and campaigns I've worked on. Each project started with a real problem and ended with something that actually works.
Web Design & Development
InnovixOpia — Agency Website
Full website design and build for InnovixOpia. Custom design, fast load times, SEO architecture, and a service structure that converts visitors into inquiries.
View Project →
Branding
Ethiopian Brand Identity Project
Logo, brand guidelines, and visual system for an Addis Ababa-based business.
View Project →
SEO
Local SEO — Ethiopian Business
Search optimization for a local business in Addis Ababa, improving Google visibility over 3 months.
View Project →Writing & Insights
Things I've
Learned
I write about building businesses online, SEO strategies, and what it actually looks like to grow a digital presence in Ethiopia. No fluff — just things I've tested myself.
How to Rank on Google in Ethiopia: What Actually Works in 2026
Local SEO in Ethiopia is different from what most global guides tell you. Here's what I've found actually moves rankings for Ethiopian businesses.
Starting a Digital Agency in Ethiopia: What I Wish I Knew
The honest version of how InnovixOpia started — the mistakes, the client problems, and the things that eventually clicked.
Why Most Ethiopian Business Websites Fail (and How to Fix It)
Speed, mobile design, and trust signals — the three things I look at first whenever someone asks me to audit their website.
Work Together
Have a Project
in Mind?
Whether you need a website built from scratch, a brand identity, or an SEO strategy that actually works — send me a message and let's figure out if we're a good fit.
Phone / WhatsApp
+251 985 949 538
Email
[email protected]
Location
Addis Ababa, Ethiopia
Company
InnovixOpia